Apple SoHo
Electronics Store and Mobile Phone Store
SoHo, New York
"If you have a Genius Bar appointment, head straight upstairs."(5 Tips)
"Free wifi, free charging, very spacious and friendly people"(7 Tips)
"... stores and making good service look great. ...."(12 Tips)
"really professional, fast and kind....also if crowded"(8 Tips)
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Jack SJanuary 25, 2015really fun and entertaining and it's fun to spend 1 hour there without getting bored, and it's really cool and big and has so many cases that are amazing and has many floors with cool apple products
KasparsMarch 30, 2014Great store and mostly friendly and helpful staff. Bought a MacbookPro and bunch of accessories there, sadly during the process the "specialist" who was helping me with the purchase was very passive.Upvoted 6 days ago
Nicole PapasergiouSeptember 18, 2013Had to wait about 30 min past my appointment time but it was all worth it when they handed me a free new iPhone! Great customer service once you get someone to help youUpvoted Feb 9
LyteOctober 1, 2013Apple SoHo store is a hidden gem in NYC for Free intimate conversations w/ Musicians, Artist, Film Makers, Designers & Media moguls. Find out here: http://www.apple.com/retail/soho/ #MercatMoments
Tuesday midday is the time to come! The store is almost empty, employees aren't stressed out and are in a good mood to gush over apple products with me & provide solid advice 👍
Meet The Filmmaker: Larry Flick interviews George Lopez about his new film Spare Parts which Is based on a true story. #applestoresoho #sparepartsmovie #soho #georgelopez #spareparts #true #truestory
Anna OhareOctober 21, 2014For all non-apple stuff head upstairs! They also have events happening most evenings.
Free wifi and every Apple product on display for a test drive. What more could you want?There are also special events upstairs, check the website.
Lizzy SaxeJuly 4, 2016Gabe at the Genius Bar has a great handshake, was really helpful, and was able to get me a discount on my replacement phone. Great experience overall.
Jeremy PickettSeptember 23, 2012Pro tip - if you are looking for a public restroom in SoHo, this is the place. Nice, clean restrooms in the back of first floor.
CRUZiiiEOctober 13, 2015If you need to fix it, ask questions or learn more about any of your devices... Just get here! So knowledgable and helpful.
You won't find any Lenovo netbooks here. Stays busy as most places around Prince but a better option than the large and insanely crowded 5th Ave location. My preferred.
Amanda TerryMay 16, 2011If you need repairs, set up an appt online before you go otherwise, you'll likely have to go and come back. Also, lots of cool workshops/exhibits going on all of the time related to Apple technology. Read more
Ignacio TorresSeptember 24, 2011This Apple Store is just awesome! I think it is the best Apple Store in NYC. Everyone wants to help you and they're very friendly. Much better than the 5th avenue store!
Stephen WeberSeptember 5, 2011It may not have the iconic giant glass in front, but the Apple Store SoHo is a beautiful, unique store. It is also normally a lot less crowded than the other stores in the city.
Use the Apple Store app to buy your accessory and walk straight out.Upvoted Feb 3
Louis MattaOctober 8, 2015One of the most distinctive/well known Apple stores in the city. It's free talks are always great, but victim to some overcrowding.
The glass sides of the staircase are seamless giant 30-ft long panes of glass cut into a zig-zag pattern. Two of the largest solid panes of glass in the world.
DevontaSeptember 20, 2015The Genius Bar here is fast and efficient. They swapped my phone out with ease. Thank you Apple
Brian ChaseApril 14, 2014Make sure to schedule your Genius appointments online before arriving. If you walk in without one you'll be waiting awhile.
Free fun alert!! There are often panels, performances, and other events upstairs. Make sure to check their website ahead of time to RSVP.
John P.February 1, 2011It may look busy, but everyone's just checking their email. If you need to go in and out, grab what you need and find an agent, they can check you out from anywhere in the store.
Kmart FashionDecember 2, 2011Avoid peak times like during lunch or immediately after work. The Apple store always has excellent service, but if you want to browse, beat the crowds.
AliciaAugust 14, 2014If you're iPhone is less than a year old and your earbuds stop working, go to the Genius Bar and they'll give a new pair for free since it's under warranty for one year.
Free wi-fi and a great auditorium. Sit in on one of the many classes hosted here (check website for class schedules) or work on your own stuff.
Laura ClemonsSeptember 30, 2014The nicest most respectful staff. Even watched them eloquently handle verbally abusive customers! IMPRESSED!
dr. tubeAugust 15, 2015An Apple Store like all other Apple Store. But look up through every the glass roof and see the water tank. See the neighborhood, and it feels like a special Applestore!
Jeffrey ROctober 23, 2012Sometimes I enter quite stoned and its as if they are all robots just repeating the same gargle over and over, I get ideas of just running threw holding some sort of spray paint color just dancing
JauntedMay 2, 2010As the only Apple store with an auditorium, it's the perfect Soho spot for sitting in a comfy chair and checking your email. Also, many Soho-dwelling celebs can be spotted here.
Well it's the flagship store in soho and they usually have great customer service unless it's for a new iPhone release
Inge NordJuly 10, 2019We bought air pods and they should send us the receipt. But we didn't got iT. May be wrong email adress? Looking forward to hear from you. Best regards, Inge Nord
TheoMarch 19, 2015They got to me pretty quick and the associate I worked with was nice and knew what she was doing
aurore quercyDecember 4, 2014They host talks with celebrities every week. Saw great discussions with Reese Witherspoon and Gabriel Garcia Bernal in less than a month .
Nate DorrOctober 23, 201410am on a Thursday, but no Genius Bar wait thanks to the light rain. No help to the crowd gathered outside behind a velvet rope awaiting the iPhone 6 though.- L. T.December 25, 2015The event space upstairs is so nice and comfortable. Staff are friendly and chill.
Mike JohnsonJuly 20, 2017Hell on earth, like most Apple Stores. But this one has a great staff. In and out.
Amanda AlampiSeptember 7, 2012Genius Bar is filled with rockstars - Jennifer and Sherri got me in an out so fast I still had time to enjoy my lunch break from work!
They often bring well known artists in to perform. Watch the calendar for shows.
Peter RoodDecember 28, 2014Kent at the Genius Bar was very helpful in replacing my iPhone 6 whose panel around the home button had become loose
Konstantinos PsychogiosNovember 10, 2013A very bad retail experience. The wait is very long, not enough stools or spmewhere to sit while waiting. Getting in the wait list doesn't guarantee there will be enough inventory when it's your turn.
Aroma Espresso BarOctober 14, 2011Aroma Espresso Bar is just down the street on Houston. Stop by for our amazing coffee, sandwiches and salads! Read more
Kelsey LeeApril 20, 2014Compared with other Apple stores, the geniuses here just seem to have a better grasp on both the product and the customer.
@theMichaelShaneDecember 30, 2012The new theatre is great... Now they just need a bar and it would be perfect.
Alinutza VMarch 30, 2013I love how fast you can buy apple products with easy pay. It feels like stealing!
Lucy LisantiDecember 31, 2010There are restrooms for men and women on the right hand side of the auditorium. Chrome, clean and polished, just like their products!!
Andrew LamNovember 8, 2010It's an old converted post office unlike other glass/steel Apple stores that stick out like sore thumbs. Great place to see SoHo hipsters and wannabe-hipsters. Otherwise, just like any other store.
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Closed until 9:00 AM (Show more)
- April 26–April 30
- Mon–Fri
- 9:00 AM–9:00 PM
- Sat
- 9:00 AM–8:00 PM
- Sun
- 10:00 AM–7:00 PM
(212) 226-3126
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